SEO (Search Engine Optimisation)

What is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In general terms, it means the process of enhancing your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does it Work?

Let’s attempt to understand in simple terms how popular search engines like Google work. Whenever a webpage is published online, search engines crawl that website and tries to know what the page is about (don’t get trapped on words like crawl. It simply means a bot or a program browses your site and tries to know what it’s about). Then, after analysing the content, it tries to index that page (again, indexing simply means adding that page into search engine’s database). Then, whenever someone searches for a term associated with your webpage, your page may (or may not) appear to the user supported the relevancy.

For example, consider you publish a blog post about “Top 10 mobile phones in India”. Let’s understand the steps explained above:

Google spiders will crawl your blog post and check out to know what the page is about.

Google indexes your article under related search terms.

Next time when someone searches for “best mobile phones” or “good mobile phones” etc, you'll expect people to ascertain your blog post in Google results

Why is SEO important for marketing?

SEO may be a fundamental a part of digital marketing because people conduct trillions of searches per annum , often with commercial intent to seek out information about products and services. Search is usually the first source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a cloth impact on your bottom line.

However, the search results are evolving over the past few years to offer users more direct answers and knowledge that's more likely to stay users on the results page rather than driving them to other websites.

Also note, features like rich results and Knowledge Panels within the search results can increase visibility and supply users more information about your company directly within the results.

Black hat SEO vs hat SEO

Black hat SEO- The deceptive approach

Many people are trying to find quick profits and that they attempt to use shady and spammy ways to rank their website. These techniques include providing content which has no value, scraped content, keyword stuffing, PBN link building, etc. the first intention of black hat techniques is to trick the search engines without providing any real value to the user.

These methods will offer you extremely quick results, but your results won’t be sustainable. program algorithms are becoming smarter day by day, and that they will eventually understand if the web site provides any real value or not. you would possibly be ready to rank the web site quickly, but soon when the algorithms release any updates, you'll get penalised and your rankings will drop overnight

White hat SEO- The ethical approach

White hat SEO is that the process of optimizing your website as per the rules of search engines. there's no deception involved, all the optimization is completed with the user in mind. It’s simple, just create and organise your content with humans in mind, and Google will show their love by ranking you better.

Although these methods take a while to urge results, they will stand the test of your time and may survive any algorithm updates. Long-term business are built using white hat methods.

Conclusion

I hope by now you understand what SEO means and related basic terms. SEO is a deep subject and there is a lot more to cover.