PPC ( Pay-Per-Click)

 

What is a PPC?

Pay Per Click, commonly referred to as PPC, refers to a model of internet marketing during which advertisers pay a fee whenever one among their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the amount of clicks generated by a billboard .

The basic formula is −

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Essentially, PPC may be a way of shopping for visits to your site, instead of attempting to earn visits organically.

Advantages of PPC

The unique advantage of PPC marketing is that the ad networks wont to manage PPC campaigns don’t just reward the very best bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are hottest with the users).

Ads are rewarded permanently performance.

The better the ad, the greater the click-through rates and lower the prices .

Many marketers prefer to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to make ads that appear on Google’s program and other Google properties.

Factors behind successful PPC advertising

How often your PPC ads appear depends on which keywords and match types you decide on . While variety of things determine how successful your PPC ad campaign are going to be , you'll achieve tons by that specialize in −

1. Keyword Relevance − Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
2. Landing Page Quality − Creating optimized landing pages with persuasive, relevant content and a transparent call-to-action, tailored to specific search queries.
3. Quality Score − Quality Score is Google's rating of the standard and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.

Your entire PPC campaign is made around keywords, and therefore the most successful AdWords advertisers continuously grow and refine their PPC keyword list.

Conclusion

PPC advertising offers a singular opportunity to −

Grow Your Customer Base − Connect with searchers actively trying to find products and services like yours, and answer the necessity by providing them with a suggestion relevant to their search query.

Generate Leads at Low Costs − As pay-per-click marketing allows you to succeed in leads and prospects when they’re researching and searching to shop for , it’s a highly effective thanks to bring interested visitors to your site. additionally , you'll enjoy an algorithmically generated discount from the search engines in exchange for creating their users happy.