Google AdWords

What is Google AdWords in marketing?

Google AdWords is a marketplace where companies pay to possess their website ranked right with the highest organic search results, supported keywords.

The basic gist is, you decide on to market your brand supported keywords. A keyword may be a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.

Google counts the clicks on your ads and charges you for every click. They also count impressions, which is just the amount that tells you ways often your ad has already been shown when the users looked for that keyword.

If you divide clicks by impressions, you get the click-through-rate or CTR. This is the share of users who land on your advertised page, because they clicked on your ad.

Advantages of Google AdWards

Increase brand awareness

Earlier days, brand awareness was more or less followed a blind method, which is advertising on newspapers, billboards, radio & TV advertisement.

This approach would have fetched result for consumer products but B2B products suffered to an excellent extent as communicating advertising message to the broad audience isn’t effective and a hole within the pocket also . Digital advertising specifically Google AdWords has revolutionized the way brands do their advertising.

With Google AdWords, brands can advertise to the audience once they are researching about their product category within the program . Advertisers also can increase their audience size by targeting people on other websites through Google Display Network. Thus, brand awareness is one among the foremost common benefits of Google AdWords.

Faster result than SEO

The visibility businesses get on Google is far more valuable in terms driving sales than the other medium. On the program , businesses have the golden opportunity to return ahead of individuals at the precise time once they are searching for his or her product or service.

But if the chance is such big, competition are going to be really high. That’s why organically ranking on search engines may be a time consuming and a tedious task. With proper optimization of the websites and availing credibility from authorized websites through backlinking can bring good results organically, but it takes time.

With Google AdWords, businesses can get the results much faster. Obviously, there's competition here also . But the great news is along side the bid amount, the standard score of the keyword i.e. ad relevancy, landing page experience and expected CTR determines the position of the ad. Hence, with proper optimization of Google AdWords along side required bid can usher in great ROI.

Outrank your competitor ads

We all have heard and seen brand fights, especially on billboards. AdWords provides a better and not so nasty choice to beat your competitors. Let’s say you've got tight competition with one among the brands in your niche and you think that the majority of the potential sales are shared by them.

To copy the idea , AdWords outrank share report shows that the majority of the days this competitor of yours outranks you on Google. With Google AdWords, you'll choose “Target Outrank” automatic bidding strategies to regulate your bid to outrank the required competition within the auction. Outranking the competitor’s Ads are often mentioned together of the foremost essential benefits of Google AdWords.

Influence the audience to form the acquisition

How many times you create the acquisition or give your contact details once you visit an internet site for the primary time? The common answer would be very rarely!

The reason is, during this world of the web all information is out there at the tip of a finger and before taking any purchase decision, the buyer does tons of research, compares different options and takes the choice . It's crucial for brands to influence the choice of individuals who have visited the web site to form them breeze through the acquisition funnel.

With Google AdWords’ remarketing ads, this process is extremely simple and effective. Audience visited an internet site through any source are often categorized into various audiences and targeted on the websites which are on Google Display Network.

Increase Ad visibility to the high-quality audience

A major misconception among advertisers is that each keyword should have 100% search impression share. But actually , is it viable to spend money on every search? repeatedly , the searches are often purely for research by people doing a project, competitors etc. who haven't any intention of shopping for the merchandise.

With AdWords, it's possible to serve ads to the audience who are more wish to make a sale . One has got to choose automatic bid strategies like Ecpc (Enhanced Cost per Click), wherein bid are going to be adjusted supported the previous conversion data and therefore the combination of varied information of these converters like location, device, model, browser, time of the day, the day of the week etc

Conclusion

The features and benefits of Google AdWords aren't limited to these 5, but these are the highest notch. Google has always been improving its search results to serve the simplest result for the user.

Same way they're improving their advertising platform, to form advertisers get the simplest out of it. It’s up to the advertiser now to form the simplest use of those benefits and improve their AdWords performance