Ever Thought of Advertising Online ?

What is digital marketing?

Digital marketing refers to advertising delivered through digital channels like social media, websites, search engines, email and mobile applications. Using these online media channels, digital marketing is that the method by which companies endorse services, goods and brands . Consumers heavily believe digital means to research products. as an example , Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

The world is during a digital age, and many people spend such a lot of their time poking around digital platforms. Businesses are getting increasingly conscious of this fact and thus leveraging on the recognition of those platforms to market their goods and services. Marketing is all about connecting with customers within the right place at the proper time, and if your customers are plentiful online, then that's where you ought to go.

Advantages of digital marketing

Low cost: Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertisement, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.

Huge return on investment: Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a considerable return on small investments. Email marketing or running advertising campaigns on social media platforms cost little in comparison to traditional marketing techniques.

Brand development: Businesses can use their digital platforms to create their company's brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that's highly interactive are a number of the ways by which a business can build its brand.

Global: The planet , they say, has became a worldwide village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any a part of the planet . this provides small start-ups the rare opportunity to travel global via the immense exposure provided. the web abounds with stories of start-ups that became hugely successful over a little period because of the opportunities created thanks to the worldwide nature of selling via digital platforms.

Easy to share:Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to make a multiplier effect and has the capacity to tremendously improve sales results.

In the case of conventional marketing, content is distributed on a standard medium with an appreciable scope with the hope that people may take a positive approach to what they see, hear or examine . Digital marketing, on the opposite hand, enables unique promotions where advertisements are delivered to consumers consistent with their preferences or initial behavior.

Trends in digital marketing?

Chat bots: Computer generated programs that use AI to initiate and keep it up conversations with customers have emerged to assist online consumers select the foremost appropriate products and services to satisfy their needs, to answer commonly asked questions and to supply customer support.

Videos: Videos offer consumers content which will be quickly and simply digested across a high number of channels. From B2C and B2B perspectives, they're effective at answering questions, giving information and creating relationships, making them a must have for your digital marketing strategy.

Position "Zero" in SERP: Position zero is that the term wont to describe the featured snippet block at the highest of the Google search results page. Google first introduced position zero (originally called “Quick Answers” and also mentioned because the “answer box”) in 2014 in an attempt to directly deliver answers to user queries right the SERP's.

Influencer marketing: Influencer Marketing may be a hybrid of old and new marketing tools. It takes the thought of celebrity endorsement and places it into a modern-day content-driven marketing campaign. the most differentiator within the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

Content marketing: Content marketing may be a strategic marketing approach focussed on creating and distributing valuable, relavant and consistent content to draw in and retain a clearly defined audience ultimately to drive profitable customer action.

What do you think are the factors ?

1. SEO (Search Engine Optimisation)                                            

2. PPC (Pay-Per-Click)

3. Web development

4. Email marketing

5. Content marketing

6. Lead generation

7.Google Adwords

8.Appointment setting

9. Social media marketing like Facebook, Linkedin, Instagram,twitter

These are some of the factors contributing to digital marketing where each factor is clearly described in the posts following this.